You're getting the traffic. This is what's stopping it from turning into enquiries, and what it would take to fix it.
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Thanks for sending this through, and for being upfront about where things are at. You mentioned you're getting a lot of website traffic but minimal leads, and after going through the site page by page, I can see exactly why. It's not a content problem or a traffic problem. It's that the site isn't set up to turn a visitor into an enquiry, and a few technical issues are quietly working against you in the background.
I also had a look at what drew you to Bella Donna's site in the first place. What you're responding to there is clarity: a clear identity, a clear next step, and content that does the selling for them so they don't have to. That's entirely achievable for Loui & Co, built around what you actually do and the results you already get for clients.
I've set out the full audit below, followed by two ways I could help. One is a focused fix of what's currently costing you visibility on your existing site. The other is the fuller rebuild you mentioned, style, depth of content, a working blog, and stronger calls to action throughout, including a proper showcase for your before and after gallery, which I agree is currently letting your results down.
"You don't need more traffic yet. You need the site you already have to start doing something with it."
— Elle Harrison, Elle Harrison Design
I reviewed your homepage, Our Clinic, Gallery, FAQ, and Plasma Fibroblasting pages against 8 categories covering technical health, on-page SEO, content, AI search readiness, schema, images, internal linking, and brand signals. Here's the headline picture, followed by the detail.
| What We Found | Current Reality | Impact | Priority |
|---|---|---|---|
| Broken FAQ Link | Main nav "FAQ" item points to /404 sitewide | Undermines your strongest AIO content and confuses Google's crawl | High |
| Outdated Title Tag | Homepage title still reads "Surfers Paradise", contradicting your own mobile service copy | Wrong location signal sent to Google search results | High |
| Thin Homepage Content | Well under 400 words once nav and footer are stripped out | Not enough substance for Google or AI answer engines to rank or cite | High |
| Gallery Template | Fade-transition slider crops your before/after comparisons | Your best proof of results isn't being shown properly | High |
| No Schema Markup | No structured data detected for FAQ, business, or location | Invisible to rich results and AI citation | Medium |
| Generic Image File Names | Raw exports like WhatsApp Image 2023-09-12 at 8_edited | Missed keyword opportunity, weaker accessibility | Medium |
| Duplicate Content Pages | Two near-identical "Plasma Fibroblasting" pages under different menus | Keyword cannibalisation between your own pages | Medium |
| Weak Calls to Action | Generic "Read More" and "Inquire" links throughout | Visitors aren't being guided toward booking | Medium |
| No Email Capture | No opt-in anywhere on the site to collect visitor details | Every visitor who leaves without booking is gone for good, with no way to follow up | High |
More people are searching "plasma fibroblasting Gold Coast" through AI tools than ever before, and those tools need a very specific kind of content to pull from. You already have the start of it.
You've already written eight genuinely good, question-format FAQ entries, exactly the format AI answer engines pull from. Right now it's sitting behind a broken link. Fix that one link, add FAQ schema, and this becomes one of your strongest pages for AI visibility with almost no new writing required.
There's currently no way to capture a visitor's details when they land on your site. If they don't book on that first visit, and most people won't, they're gone for good with no way to reach them again.
Relying on social media to create every one of those touchpoints is a fast route to burnout, and it means you're starting from zero with every new visitor instead of building on the ones you've already reached. An email opt-in, for a discount or a treatment bundle offer, gives you a way to stay in touch after they leave the site, so social media isn't carrying the whole relationship on its own.
A focused package where I go into your existing Wix site and fix everything identified in the audit above. No redesign, no disruption to what's already there. Just the structural work that stops you losing visibility for reasons that have nothing to do with how good your results actually are.
Below, I've also set out Option Two, a full rebuild, so you can see both paths before deciding.
Your FAQ nav item corrected sitewide so it points to your actual FAQ page instead of a broken URL, restoring your strongest AIO asset.
Every page gets an accurate, current, keyword-targeted title and meta description, starting with correcting the outdated "Surfers Paradise" reference on your homepage.
Homepage reduced to a single, keyword-led H1, with a logical heading hierarchy applied across the rest of the site.
Every image renamed from raw exports like "WhatsApp Image..." to descriptive, keyword-relevant file names, with alt text added throughout.
Structured data added so Google and AI platforms can clearly read who you are, where you work, and what your FAQ actually answers.
Your two "Plasma Fibroblasting" pages reviewed and either merged into one authoritative page or clearly differentiated in purpose, resolving the current keyword overlap.
Your GBP linked from the site and reviewed for consistency, an important local search signal that's currently missing entirely.
A simple sign-up form added to your existing site so visitors who aren't ready to book yet can still leave their details. Full discount and bundle-offer automation needs a platform built for it, which is where Option Two comes in.
A before-and-after summary once the Sprint is complete, so you can see exactly what changed and why.
This is the option that matches what you described: a change in style, more depth to your content, a working blog, stronger calls to action, a proper email opt-in, and a gallery that finally does your before-and-afters justice. It's a clean, strategic rebuild, and there are two platforms worth considering, Squarespace or Alvéya, outlined below. I'm happy to work with the funnel page you've already started and with generic headshots for now until your professional photos are ready.
Positioning and tone locked in first, so every page of copy pulls in the same direction instead of feeling patched together.
Built around your services, your mobile coverage area, and the funnel work you've already started.
Every page written fresh, with the engaging, enticing content you asked for. Happy to leave placeholder sections for you to fill in where you'd like input on specific details.
A gallery template that actually shows your results properly, instead of clipping and fading through them.
Every page guides visitors toward booking, replacing generic "Read More" links with a proper path to enquiry, addressing your traffic-without-leads problem directly.
Structured correctly for SEO from day one, so you can start publishing whenever you're ready.
Everything from the Sprint above is included as standard, this is not an add-on to the redesign, it's part of the foundation.
A proper sign-up flow built into the site, tied to a discount or treatment bundle offer, so you can keep the conversation going with visitors long after they close the tab.
So you can manage and update the site confidently once it's live, no need to come back to me for small edits.
Why start fresh rather than patch? The Sprint fixes what's actively costing you visibility, but it works within your current Wix template, including the gallery layout you've already told me isn't showing off your results. A rebuild is the only way to properly fix the gallery, add real content depth, and get a blog live, three of the four things you flagged in your message.
A note on platform: Squarespace vs Alvéya. Squarespace gives you a clean, easy-to-manage brochure site. Alvéya, my own white-label platform, is the stronger fit if the email opt-in and bundle offer is a priority, because email marketing, a shop, and lead magnet opt-in funnels are built in natively, rather than stitched together with third-party tools. It's the same Evolve package and price, the difference is the ongoing system underneath it. The Alvéya platform subscription is separate from the design investment, and custom design clients receive a discounted rate, I'll share those details separately if it's the direction you'd like to go.
The SEO Success Sprint addresses the most critical issues on your existing site, fast, focused, and with no disruption to what's already there. If you're ready to go further, Option Two takes Loui & Co to a new level with a full Evolve redesign on Squarespace, built around your funnel work, your gallery, and the deeper content you're after.
Everything covered in the audit above, implemented directly on your existing Wix site. I do it all, you just give me access and I handle the rest.
A complete rebuild of Loui & Co on Squarespace or Alvéya, new brand strategy, new copywriting, a proper gallery, a blog, and a real email opt-in. Everything you described wanting, built around what you already do well.
Whichever option feels right, happy to jump on a quick call first if that's easier than deciding over email. No pressure either way, just reply whenever you're ready.
Questions? I'm here.
[email protected]
elleharrison.design